You don’t necessarily have to make broad, sweeping changes on your website to be perceived as being more trustworthy. In many cases, a few small tweaks will go a long way.
Here are six ways you can build more credibility with your websites visitors.
1. Update Your ‘About’ Page
If you haven’t given your ‘About’ page any love lately, this would probably be a good time to do so.
Besides your homepage, your audience is likely visiting your ‘About’ page more than any other page on your website. If they are going to do business with you, they’re going to want to get a sense of who you are, and your ‘About’ page is where they’re going to look first.
Don’t just fill up your page with text. Include graphics, videos, headings and other media to break up the flow. Make it easy to scan and read.
If you find that your ‘About’ page isn’t one of the most visited pages on your website, put more of your effort into the pages that are generating significant traffic.
2. Make Your Contact Information Easy To Find
Preferably, include your email address and phone number on every page of your website. Make it as easy as possible for your visitors to contact you and ask any questions they may have.
If you do not wish to be contacted by your website visitors, or it simply does not apply to your niche or business, then disregard this point. Otherwise, knowing that there is a real person on the other end of a site will put your audience at ease.
3. Social Proof
There’s nothing quite like social proof in earning the trust of new visitors, especially as it pertains to blog content.
Besides some of the obvious SEO benefits of your content being shared across different social networks, shares and comments are an indication of community involvement. It shows that your customers care about the content you are providing them with.
4. Links To Your Social Profiles
The fact that you have links to your social profiles shows that you are ready to engage and communicate with your community. If they can reach you on their favorite social networks, you are going to be seen as more trustworthy.
Of course, you can’t just set up your profiles and abandon them. You have to make sure that there is some sign of life on your fan pages and profiles. Make sure to post updates regularly, respond to comments, and brand the pages with your logo and cover art.
5. Customer Testimonials & Press Recognition
Testimonials not only show that real people actually use your service, they also help your new visitors identify with certain demographics. For example, they may see that an industry leader uses your service, or they may notice someone of their description that speaks highly of you. Whatever the case, customer recommendations can only help your reputation.
Additionally, attention from journalists and established publications can build credibility with your audience. Some websites simply display media logos, while others also include quotes or excerpts. How much information you want to display is entirely up to you, but, for example, if a mainstream outlet declares your company ‘top 10′ in your industry, it would definitely be worth noting that.
6. Display The Awards That You Have Won
If you have won any Better Business Bureau or customer service awards, displaying this information on your homepage (or every page) can give your visitors a sense of assurance that your company can be trusted.
The newer your company, the more prominently you should consider showing these awards.
Depending on your industry and audience, there are a variety of other elements you can add to your page to earn more points with your visitors. Here are a few examples:
- Year established: if your company has been around for a significant amount of time, you can show how many years of experience behind you.
- Free trials: risk-free trials can eliminate customer hesitancy.
- Professional design: a good-looking website can leave a lasting impression on your audience.
- Proofread copy: if the text on your website does not read well, it could prove that you’re unreliable in other ways.
Building trust can be hard work at times, but the energy you invest into it is worth the price. Take care of the finer points to ensure a pleasant user experience.