optimize mobile seo

How to optimize your mobile SEO

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In a world of haves and have-nots, there are a few advantages that come with responsive website building. While you do end up dishing out a lot of cash building a website that is accessible from all kinds of electronic devices including iPhones, iPads, Macs and Windows PCs. You also get a new audience who were earlier oblivious to your existence. Responsive website designs are breaking the silos of marketing that once segregated mobiles users from desktop users.

It has been a good couple of years since smartphone traffic surpassed desktop traffic. In all probability, you are reading this article right now from your mobile device during your daily commute or over a cup of coffee. This is exactly what going mobile is about – being reachable at all times, from all devices. Your content should remain accessible for your users irrespective of their choice of device and screen size.

What is the first step of going mobile?

According to MichiganSEOPro, the simplest way to usher in the change is to begin at data analysis. You should start by analyzing your website traffic. Google Analytics is a free and user-friendly way to gain an insight into your customer behavior. This will help you understand if your target customers prefer mobiles or desktops.

How are AMPs different from responsive designs?

AMP or accelerated mobile pages are a web framework that delivers website content to the users almost instantly. AMP always focuses on speed. On the other hand, responsive website design is about organizing your site so that it works on mobiles, laptops, tablets, and desktops at the same time. RWD is more about flexibility than speed. AMP is also an open source project spearheaded by Google. You can quickly implement AMP on your existing website by adding a few elements including AMP HTML, AMP JS, and Google AMP Cache. RWD is a little more elaborate, and it uses a combination of CSS and HTML to create flexible grid frameworks that keep your pages flexible.

Does responsive web design affect ranking?

It is already common knowledge that AMPs affect ranking. Responsive web design is currently a contributing factor for Google ranks indeed. However, with the forever-shifting algorithms, it is difficult to predict the future of responsive web design on the ranking factors bandwagon. Our prediction is – Google might add new factors that will determine Google Page Ranks. However, responsive website design will always remain a dominant factor among all.

Choosing a mobile friendly configuration

Choosing your site configuration is the most important step of creating a mobile optimized website. If your site already has a mobile version, you can skip this step and move right ahead. In case you are doing this for the first time, figure out what you expect from your visitors and list your long-term goals of the action.

Responsive designs should not change the markup of a page. All the information and design should remain the same. Only the layout should adapt to the browser window size of your user. Your page should not change. It should have the same URL and HTML code. Websites with RWD are easier to maintain and control since they require no additional configurations for any search engine.

Choose a dynamic design for your pages

Dynamic design is one way to have several design versions of a simple page using one URL. Choosing a dynamic design will give you more ways to control your user experiences. Creating dynamic designs for your website does not require a full site redesign either. You can convert one page at a time.

Using a separate mobile URL

This works just as you expect it to. Your website’s mobile version can exist on a different URL from the desktop version. If you are thinking about going down this lane, be sure to maintain the URL structures of the two versions parallel. Add rel=”alternate” and rel=”canonical” tags while creating correspondent pages to avoid duplicate content.

Mobile keyword research

Mobile keywords can be different from desktop. This depends upon the niche and location to a great extent. You should use a reliable tool to get the latest bits of updates about keywords for your content.

Responsive website design is usually time-consuming. You need to design your website in a manner that suits both mobiles and desktops. Big sites, especially, e-commerce sites often require a lot of money and time to accomplish this. You can start implementing responsive design on your website pages incrementally. You can start with web pages with the most traffic and then move on to the other lesser favorite pages.

Mobile optimization is a lengthy process that does involve a good amount of money. It also brings with it a fresh group of buyers.

Author Bio: Sandy Raso is a digital marketing expert who has been working with MichiganSEOPro for the last one year to determine the factors that drive conversion in mobile devices.