If you are a brand manager or CMO of a leading firm or company, you may have received emails and phone calls quite similar to this one:
“We have been following your website for a while and we have noticed, you don’t show up on the first page of Google search results for related keywords. Come to us and we can fix this within a month”.
Firstly, SEO is an ongoing process. It is not a ONE-TIME deal that can be “fixed” for good. SEO is defined as the process of changing the visibility of a website in unpaid results by adjusting the strategies, techniques and tactics. These are usually referred to as “organic” or “natural” ranks on Google, Bing and Yahoo.
Secondly, we have seen multiple SEO companies that actually help their clients with rigorous analytics, follow-ups and quick fixes. However, at http://nycseoauthority.com/ we are skeptic of those companies who say they can “fix a website’s SEO within a month”. We agree, there needs to be a stipulated time during which the effects of better optimization should be reflected in the search engine rankings, but that cannot be just a month.
Here’s why –
The most common factors that determine the ranking of a website are:
- Mobile responsive design of websites and mobile page speed.
- The core code that makes a website visible and search engine friendly
- Keyword placement, adding alt text to images and building outbound links
- Algorithm of the leading search engines including Google that keep changing from time to time
These changes cannot be made once and then forgotten. The strategies are interdependent and need to be updated from time to time. You must have already noticed how websites change their ranks for same keywords within a couple of hours’ time. This is the very reason why!
Is your SEO authority a hack?
Here are a few factors that will help you understand if you are working with a genuine SEO company –
- They should have clear deliverables –
Your company should tell you what needs to be changed about your website and how much time each step will take.
- Keywords and logic –
Your SEO authority should suggest keyword based content topics and will explain the importance of the terms. Your company should be able to produce relevant content.
- Proposals including one-time fixes –
SEO may not be a one-time thing, but there are one-time fixes that can boost your page rank. A project proposal based on one-time fixes is good for small companies as this will help your foresee a clear budget including all overheads.
- Do you have accessibility?
Your SEO consultant should have answers for your SEO related queries. You should have control of your website content and you should have full right to demand the explanation of the monthly reports.
In the end, you get what you pay for. You cannot expect expert advice at just $100 a month! If you are running on a shoestring budget, you can hire an expert SEO authority to run an audit and you should employ SEO tools to enhance your website’s visibility.
Author Bio: Barrack Diego is a SEO consultant at http://nycseoauthority.com/. He has been helping SMBs and startups perfect their SEO strategies at minimum cost for leading search engines.